We produce Pop up panels two ways: Lambda and Inkjet
The terms identify two different printing engines that print the images, but there are also substantial differences in the finishing techniques and materials used that yield different durabilities and costs. Our goal was to offer two price tiers – best available and good enough. Neither are “poor quality”, but Lambda are definitely better than theInkjet panels. If you have a show coming up that requires a very targeted message, only useful a few times, good enough may be the right choice. If instead you’ll use the same message lots of times at different locations, you’ll want to step up the quality and durability to tolerate all the handling and buffeting tradeshows are noted for. For more information on the two printing techniques see our page on Lambda or our Jeti Ink Jet printer.

Information Summary
	Lambda	Inkjet
Hard Proof	Yes	No
PDF Proof	Yes	Yes
Imaging Method	Continuous Tone	Stochastic Dots
Print Material	7mil Polyester	22mil PVC
Front Laminated	Yes	No
Light Block	Yes	No
Total Panel Thickness	22mil	22mil

Please let us know if you want us to ship you a sample of each type of panel for a hands on comparison.

Proofing:
Lambda panel pricing includes a hard proof recorded on the media the panels will be produced on and free ground shipping to your site. This is the best way to insure color fidelity when color matching is a top priority.

Inkjet panels are proofed via an email able PDF and color is therefore “ballpark”. We don’t mean inferior. Just that monitor colors vary so critical judgments aren’t possible without hard proofs. More on PDF proofing.

The Images:
Lambda -When ad copy says “near photographic quality” Lambda quality is what they are trying to get “near”. This laser based system uses light to draw continuous tone images on polyester based photographic material. The result is superior maximum color densities, great detail, and smoothness that can’t be topped. All the major Pop up brands choose Lambda for their best production. For more information see Lambda on our equipment page under large format printing. Also see the manufacturer’s website.

Inkjet -Our system is a 6 color UV flatbed. We print directly on a 22mil PVC. As a true vacuum table flatbed (as opposed to a belt driven flatbed) our Jeti printer produces best of class images for displays and the 2 extra colors smooth out the shading and vignette problems inherent in fixed dot size stochastic printing.
See Jeti UV Flatbed Printer on our equipment page under large format printing for more information.

The Finishing:
Lambda - Panels are face laminated with a best of class hard coat textured vinyl that resists scratches, fingerprinting, tears, and kinks. Behind the print is a custom formulated Light Blocking Backer-laminate. It has a bright white surface that backs up the image and a photo-opaque layer to stop any backlight from compromising your image. All together the three layers create a tough, cleanable, 22mil, match panel system that is the gold standard of our industry.

Inkjet - Panels receive all the same careful trimming for great panel matching but lack laminates on the face or back for additional protection. UV printing ink is outdoor durable right off the press but can be scratched or chipped. If you only do a few shows and have good control over who puts up and takes down the booth this economically priced alternative is a great way to save some money on your project.

Information Summary
	Normal	Rush	Super Rush
Proofing	48 Hours	24 Hours
Production	7 Days	5 Days	3 Days

Note: Lambda and Ink jet turnarounds are the same
Additional charges are applied for Rush – call for details

You get the best price when you have 15 days from the time you place the order to the day it must arrive somewhere in the continental US. The answer gets more complicated when you need it faster. ASAP would be 4 full working days in house. If you don’t want to wade through all the detail below just give us a call and your sales person will help you figure out the most cost effective way of shortening the schedule. 847-290-0002

Here are the basic steps that take time when creating your new pop up display replacement panels:

1. Producing your proof
2. Proof delivery (free ground delivery included)
3. Your time to approve
4. Panel Printing and Finishing
5. Panel Shipping

Within 48 hours of receiving your files (assuming your graphic files are complete and run), we will produce your proof and have it ready for your review. Proofing requires that we do all the pre-flighting, setup, and paneling for your job. If there are no corrections we are ready to print.
Option: you can choose to reduce the time required to produce your proof by selecting the Next Day Proof Production option for an additional fee.
Option: you can choose our PDF Proof Delivery via Email. Before selecting this option, you should read more about the limitations of PDFs as a proofing method.

Shipping Proofs
We will ship your proof using FedEx ground at no charge. (3 days to most places in the Continental U.S – 1 day in areas near us).
Option: for an additional fee, you can choose to reduce the time required to ship your proof by selecting the Next Day Proof Delivery option

Proof Approval Time
Be sure to allow time in your project schedule for review and approval of your proof. Benchmark requires your approval before can begin.
And try to allow time in your project schedule for corrections. No one plans on mistakes but they do happen. Careful review of the proof we provide is the best way of avoiding them so try to leave time to make sure you will get what you want.

Panel Printing and Finishing
Once we receive your proof approval we start production on your ready to hang graphic panels. Our standard production time is 7 working days in-house.
Option: you can reduce the time required to produce your final panel(s) by requesting a 5-day Rush or 3-Day Rush option. These services are available for an additional fee.

Panel Shipping
The preferred shipping method used by Benchmarking Imaging & Display is FedEx Ground.
Option: FedEx offers expedited shipping for additional cost.

What to do if you need it "yesterday".
As noted above, shorter schedules can be accommodated for an additional charge. The best way to find out what can be done is to call 1-847-290-0002 9am - 4pm CST Monday through Friday. We’ll do our best to find a way of meeting both your schedule and your budget.