Signs and banners are market proven ways to get your brand in front of your target audience and communicate your message. There are a variety of ways to go about displaying signs and banners. Benchmark is expert at them all and will be happy to help you engineer the right choice for your marketing need.
When assessing a customer’s needs, the first two questions we’ll ask are
- Where will the sign or custom banner be hung?
- What is the size?
These two qualifiers will quickly reduce the variables by dictating the printing media and hardware you’ll need. Because we carry a large inventory of printing substrates, you will still have plenty of choices. The display industry does an excellent job creating new and innovative products to hang large format print images in new places.
There are so many options, the most efficient use of your time might be to talk to our knowledgeable sales techs. Their job is to keep up with new products for trade shows, point of sale displays, exhibits, etc. and efficiently match your marketing need with a solution as only brain experience can do. We have distributor relationships with the best and most comprehensive manufacturers in the country to get you what you need quickly and efficiently. Our sales people can also give you the specifications your designer will need to start the work on the display image. Benchmark also has staff designers if you need help with graphic design.
Outdoor Displays
In order to tolerate water and wind without damage, outdoor durable ink printed on vinyl or fabric is usually best. We have three basic systems for outdoor durable printing ; EcoSol vinyl printer, Jeti UV bFlat printing, and Grandformat solvent printing. These three large format printing platforms can produce just about every outdoor custom banner display you have ever seen.
Indoor Displays
You have the same choices as outdoor displays, and then some. If your images will be closely scrutinized by your audience, Lambda is the printing you want. It’s the highest quality imaging engine available. Lambda printing can be mounted to stiff boards or laminated for rollable stiffness and hung. The Lambda is used for detachable graphics, the flexible signs used in tradeshow booths. Our best quality banner stand printing is also done on the Lambda.
For hanging signs in stores and showrooms, custome banners, meeting signs for way finding and seminar locations, it doesn’t get any better than bFlat UV. It is good quality printing at great pricing because we print directly on the sign material.
We inventory all the popular large format printing substrates for quick turnaround. Some substrates are made from recycled materials. Indoor fabrics are a lot more eco-friendly than vinyls, especially due to the manufacturing of the vinyl material. Fabric also weighs a lot less than vinyl, which will reduce your shipping costs. Our bFlat UV will do great looking prints on fabric, both cotton and spun polyester. For larger indoor pieces we’ll use dye sublimation or solvent printing on polyester.
Portable Banner Stands
Benchmark carries a great selection of portable banner stands that spans the range of price, quality, and flexibility for both indoor and outdoor events. Don’t think you have to buy new hardware just because you need to change your image. There is a good chance Benchmark can print and install a replacement banner in your existing banner stand.
Portable Displays
For more permanent installations we can include pockets and grommets on your banners for hanging poles, ropes, shock cords, ties, or hooks. As mentioned, there are lots and lots of hardware items available to hang signs and banners simply and attractively. We have distributor accounts with the best suppliers and our sales people are well versed in best practices to get you to where you want to be quickly. Here are some of our vendor’s websites. Take a look and call if we can be of assistance:
